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Vol.35 | 淘宝光合平台短视频运营指南:从算法逻辑到爆款打造的专业方法论

12 Aug 2025

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本期主题为 "淘宝光合平台短视频运营指南",深度解析算法逻辑与爆款打造,主要内容包括:� 核心看点算法解密:三维协同过滤算法(用户 - 内容 - 商品匹配)+ 流量池晋级机制(初始池→进阶池→爆款池)内容生产:30 秒黄金结构(3 秒钩子 + 15 秒价值 + 12 秒引导)+ 四大爆款模板(痛点解决 / 对比测评 / 场景教学 / 热点蹭流)数据优化:冷启动期 A/B 测试钩子、增长期互动设计、爆款期 500 元投流放大策略实战案例:服饰店铺 3 个月从 0→50 万播放量,GMV 增长 150% 的全流程记录

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