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电商新知

Vol.22 | 上帝视角做电商之超级爆品打造指南

30 Jul 2025

Description

本期主题为 "上帝视角做电商之超级爆品打造指南",聚焦产品端系统化运营策略,主要内容包括:� 核心看点标签体系:五大标签维度(基础属性 / 行为 / 反馈 / 价格 / 人群)的精准定位方法论流量结构:从 "付费依赖" 到 "免费占比 60%" 的动态平衡策略(含聚划算赛马技巧)货品布局:1 主爆品 + 2 次爆品 + N 动销品的矩阵模型(附财务测算公式)千人千面:用户行为加权机制与标签匹配技术(ROI 提升至 1:4.2 的实操案例)

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