Meta Performance™ Moment #26: How Marvel Built a $29 billion Franchise with Rob Steffens

In this MPS moment, Jason Jaggard speaks with Rob Steffens, Former Co-President of Marvel Entertainment, about Marvel's remarkable transformation from bankruptcy to a $29 billion cinematic empire. With the new Fantastic Four film hitting theaters, it's the perfect time to revisit this fascinating conversation about how Marvel changed Hollywood forever.Rob pulls back the curtain on the bold strategies that sparked Marvel's transformation, covering:The business mechanics of how movies make moneyWhy film has traditionally been considered a "bad business" - except for MarvelThe economics behind Marvel's massive marketing budgetsHow the franchise model changed everything for HollywoodThe financial risks and rewards of creating new intellectual propertyThis isn't just a business story - it's a moment where bold leadership birthed a global legacy that forever changed the entertainment industry.Listen to the full episode here on Spotify and here on Apple Podcasts.Book a free vision call with Novus Global to see how we can journey with you to go beyond high performance. Click here to explore https://novus.global/client-meta-performance-show/ Join us on the Beyond High Performance Network - Order The Beyond High Performance book by Jason Jaggard today, and get free access to special bonus content! Ready to stop undercharging and start transforming? Get matched with an enrollment advisor to explore your next level: mp.institute/foundationsAre you a coach looking to expand your practice and join an elite coaching firm? Find out more here:  https://novus.global/coach-meta-performance-show/

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