Motivo Scar Care Founder, Jadis Montijo, on Overcoming Challenges and Building a Successful Brand

Show Notes: In this episode of the Beyond Beauty Podcast, Jadis Montejo, CEO and Founder of Motivo Scar Care, recounts personal experiences with ineffective scar treatments post-surgery. Jadis details the development of Motivo's innovative water-resistant scar tape and topicals, emphasizing the importance of consumer education on scar care, particularly for those with darker skin tones. Jadis discusses marketing strategies, the shift to digital and social media, and the challenges of entrepreneurship, including the need for adaptability, mental health awareness, and the power of personal branding. Jadis' story offers inspiration and advice for aspiring entrepreneurs. About Jadis Montijo: Jadis Montijo, is the Founder & CEO of Motivo Scar Care, a Premium Scar Care brand. Jadis and his partner Dr. Jonathan Keith spearheaded the development of Motivo Scar Care, which goes beyond mere aesthetics, drawing from both patient experience and doctor expertise to redefine the standards of healing. Outside of the business realm, Jadis is passionate about all things water-related, creative expression, and his Cat Marley. Timestamps: Challenges with Existing Scar Treatment (00:01:12) Development of Motivo's Water-Resistant Scar Tape (00:02:25) Jadis explains the development process of Motivo's water-resistant scar tape and the issues with existing products. Education on Scar Care (00:04:16) Jadis discusses the education needed for consumers about scar care and the unique features of Motivo's products. Sun Protection and Scar Care (00:06:28) The conversation shifts to the importance of sun protection for scars and the role of Motivo's products in providing UV protection. Marketing Strategy and Sales Channels (00:07:47) Expansion and Future Plans (00:09:41) Jadis discusses the plans for expanding sales channels and partnerships in 2024, focusing on diversity and inclusion. Founder's Challenges and Learning Curve (00:12:10) Jadis reflects on the challenges of being a founder and navigating the various aspects of launching a business, particularly in marketing. Flexibility in Business (00:16:26) Jadis shares advice about the unpredictable nature of business and the importance of flexibility in achieving goals. Celebrating Wins (00:17:27) The conversation concludes with the importance of celebrating the small wins in the midst of the challenges of entrepreneurship. Focusing on Little Wins (00:18:06) Discussion about celebrating small victories and the mindset of constantly wanting to improve. Personal Journey and Determination (00:18:42) The determination mindset and the constant pursuit of improvement and progress. Reflecting on Progress (00:19:00) Reflecting on personal progress and the importance of celebrating small achievements. Solving Personal Issues (00:19:46) Addressing personal issues and finding solutions to help others. Staying Present and Solving Problems (00:20:08) The power of staying present and solving problems as a founder. Self-Reflection and Commitment (00:20:28) Self-reflection and committing to personal and professional growth. Seeking Feedback and Personal Branding (00:21:46) The importance of seeking feedback and the challenges of personal branding. Shift in Marketing and Personal Brand Story (00:24:23) The shift in marketing strategies and the importance of personal brand stories. Balancing Digital and Personal Life (00:25:31) Discussion about balancing digital presence and personal life. Embracing Personal Story (00:26:14) The importance of embracing and sharing personal stories for business growth. Advice for Starting a Business (00:26:46) Advice on self-awareness, mental health, and leveraging personal qualities for business success. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

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