Ursula is the Founder of Capital EA, a virtual and in-person Executive Assistant and concierge service based in Canberra, Australia, which she founded after she was made redundant in 2010. Ursula spotted a need in the market for remote Assistants and having worked with an Executive who had been remote for sometime, she was able to understand how to develop that experience into a new and viable career. Ursula built her business around three key pillars; Coaching for Assistants which she runs online and in person, an EA selection and recruitment service and thirdly a comprehensive Virtual Assistance and concierge service. Ursula has created a unique agency which was developed from her real life experience and true understanding of the Executive Assistant role as a whole. She looks after everyone in the process which you can hear gives her so much personal joy. Ursula and I speak about building her business, her own transition into becoming a VA and how she has continued to develop her training and coaching in order to authentically support others. Ursula speaks about how Assistants are becoming more strategic business partners and the way the role is modernising and evolving. For some, this can be a time when they're unsure about how to move forward. Ursula shares ideas about how you learn from your Executive, tapping into their knowledge to shape your career and professional development. Her ability to really understand this process and her genuine empathy for Assistants that are navigating their careers is abundantly clear. Ursula really shares some incredibly powerful strategies to help you in your career. Assuming trust is one of those strategies, in any new role if you automatically believe that the trust is already there with your Executive, then you're in a strong position to understand their goals and objectives and how you can support them. I know that this episode will help so many people and Ursula's inspiring story of her career and business is fascinating. Enjoy. If you'd like to get in touch with Ursula: Website: http://www.capitalea.com.au LinkedIn: https://www.linkedin.com/company/capital-ea Instagram: https://www.instagram.com/capitalcea/ Twitter: https://twitter.com/capitalcea Facebook: https://www.facebook.com/CapitalCEA/
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