At Jack Daniel’s, we have a deep appreciation for those who serve in our nation’s military and strive to provide support whenever we can. When we learned that many active duty junior-enlisted service members could not afford to travel home for the holidays, we wanted to do all that we could to help. In 2011, we launched Operation Ride Home in conjunction with the Armed Services YMCA to provide the funds so that many of these men and women could be with their loved ones during this special time of year. On this episode of Around the Barrel, we uncover why this program is so important, and hear from Admiral William French, President and CEO of the ASYMCA, about the impact it has on those who sacrifice so much.
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