AIB Journals Podcast
Rethinking Theoretical Frameworks for Understanding Emerging Market Multinational Enterprises
14 Aug 2025
How can we better understand the challenges and strategies of emerging market multinational companies as they expand globally? One answer lies in this podcast, which describes a new multilevel approach that helps firms and policymakers see how macro conditions, institutions, industries, and firm-specific choices all shape success, and thereby guide companies as their own GPS that provides navigation advice through complex markets. Citation: Shukran, K. (2024). Rethinking Theoretical Frameworks for Understanding Emerging Market Multinational Enterprises: Implications for Management and Policy. AIB Insights, 25(3), https://doi.org/10.46697/001c.133788.
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