Chris Heiler, founder and CEO of Flycatcher, is redefining men's wellness just west of Austin, Texas, with a med spa experience that feels more like old Hollywood luxury than a medical office. He shares how he got into the aesthetic industry and why he set out to create a space where men feel just as valued as women in the world of medical aesthetics.Already running a marketing agency, Chris knew he wanted to help men. After meeting his wife, an aesthetician and laser tech, he leveraged her expertise to learn about treatments. Visiting med spas for his own laser treatments, he quickly discovered men were an afterthought. With his marketing background, he recognized the gap and knew men needed their own space.Inspired by success and style (and his own “bougie” taste), Chris embraced an art deco theme with masculine colors. Every room is named after a Hollywood icon, the music is classic Sinatra, and the TVs play James Bond, not Botox ads. Determined to rewrite the med spa experience for men, he did the opposite of everyone else.Chris talks about the challenges of being a male, non-physician founder in the aesthetics industry and the hurdles of building a brand-new concept to the far west outskirts of Austin from scratch. He shares who Flycatcher is for and what’s next for his vision of men’s aesthetics.GUESTChris HeilerFounder and CEO of FlycatcherDrawing on his experience as the founder of Landscape Leadership marketing agency, Chris built Flycatcher, a medical aesthetics practice in Austin, Texas, designed specifically for men who want to look their best.Learn more about Flycatcher Connect with Chris on LinkedInAbout Aesthetic AppealAesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.Learn more about Aesthetic BrokersFollow Aesthetic Brokers on Instagram @aestheticbrokers
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