72 // Building your brand, aligned marketing and pitching with Alicia Penhorwood from Harper Collective

GET YOUR NOTEBOOK FOR THIS ONE. IT'S FULL OF VALUE!! ✍🏻Today I'm joined by the incredible Alicia Penhorwood from Harper Collective. Alicia is a Marketing Strategist and Director of Marketing & PR Agency, Harper Collective. With over a decade of experience in marketing, Alicia brings together strategy, mindset and creativity to help business owners amplify their message, attract their community, and accelerate their growth. In this episode we chat about: ✨ how to build a personal and business brand around your personality and vibe; ✨ the importance of having a marketing approach that is aligned with you, your values and your mission; ✨ some marketing do's and don't from an expert in the industry; ✨ how to pitch your brand/business for PR opportunities (Alicia even gives you a spill on exactly what to say and when to follow up) // HOW TO CONNECT WITH ALICIA: Harper Collective Instagram: https://www.instagram.com/harper.collective/Alicia's Instagram: https://www.instagram.com/aliciapenhorwood/Website:  www.harpercollective.com.au---------------------------//COME SAY HI!   https://www.instagram.com/jessmartin__/ // JOIN  THE ACADEMY (CLOSES 12 MARCH):https://www.jessmartin.com.au/abundant-and-aligned-academy //SUBSCRIBE TO THE EMAIL LIST TO GET YOUR DOSE OF HIGH VIBES AND TIPS TO EXPAND YOUR MINDSET: https://www.jessmartin.com.au🫦 The leading mindset academy for women in business - JOIN THE WAITLIST. 2026 waitlist here. Further Resources: Follow me on Instagram for daily mindset tips and lots of BTS content of my life (building a 7 figure business, living by the beach, my daily routines and travels) Browse the free resources - meditations, manifestation tracks and more See what's currently open for enrolment here or browse courses available on demand here

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