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5 Minutes to Chaos

Episode 47 - Global Economic Policy Expert and Author Michele Wucker Discusses Gray Rhino (Risk) Theory and Her Book "The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore"

07 Mar 2024

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Introduction Strategic advisor and global economic policy expert Michele Wucker coined the term “gray rhino” as a call to decision makers to improve how they respond to obvious, probable, impactful risks. She is founder of the Chicago-based advisory firm Gray Rhino & Company. A former media and think tank executive drawing on decades of experience in global finance and economics, she works at the nexus of policy, behavioral science, and business strategy. Her four books include the influential global bestseller, THE GRAY RHINO, and the sequel, YOU ARE WHAT YOU RISK. Digital links: website thegrayrhino.com https://www.linkedin.com/in/wucker/  

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