Ralf is a visionary business leader and creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose. As a founding partner of Spark44, he was the architect of an innovative, industry-first joint venture with Jaguar Land Rover, which grew under his leadership as CEO to a global revenue of $100+m and 1,200 employees. Previously, he consulted with global brands for 22 years with McCann Erickson. During his 25 years in executive roles, one key question kept him awake at night: How do we build and sustain a human-centric performance culture? His driving vision is to make soulless companies a thing of the past.
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