During his career working in the high-tech corporate world, Jeff Shardell learned that the deodorant he used daily was filled with harmful chemicals linked to cancer, Alzheimer's disease, and other illnesses. He realized his body was likely absorbing these nasty chemicals and decided something had to change. Jeff wanted to see if he could make a truly natural deodorant that actually worked, with as few ingredients as possible. After extensive research and a lot of trial and error in his San Francisco kitchen, Jeff stumbled onto a magic formula. Just 4 clean and simple ingredients would change the world of all-natural deodorants for good. Not only was Jeff's formula made from ingredients found in his own kitchen, but it was more effective at naturally beating odors than anything else out there.
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