VP Partnerships at Xinergy Global. With her rich experience in Fortune 500 companies and various business and communication sectors over the years, Yael is an expert in cross-border branding and marketing strategy, market-entry, and business development and has much insight into global corporate strategy upscaling and communication of Chinese companies.Before joining Xinergy Global, Yael was the Director of Business Development at Haier Israel Innovation Center, the frontline innovation arm of Haier, the largest home appliances group from China. Before Haier, she was the chief editor at The Times of Israel Chinese edition, covering news of high-tech and innovation between China and Israel.Yael holds degrees of Master of Art (International Journalism and Communication) and Bachelor of Laws (International Relations and Diplomacy).
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