As Chief Marketing Officer, Adi is responsible for leading vcita’s strategic thinking and global marketing objectives in supporting micro and small businesses on their journey to success and digital transformation. Coupled with her business acumen, Adi has a host of experience and customer-centric product knowledge, which she constantly brings into new, innovative, company-wide, initiatives that are guided by her passion for enabling the inclusion of the underserved. Driving a growth culture and mentality, Adi, together with her team, is helping to positively impact hundreds of thousands of small businesses around the world to build businesses they are proud of.
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